I can make your bedrock…

  The bed-rocking ability of the gun that we know prods us at our most vulnerable.  Such a gun isn't hidden, nor is it smoking, as Jeffrey Dunn (former Coca-Cola exec) semi-snarkily told Michael Moss as he remarked, "The gun is right there.  It's not hidden." And that, dear addicts, is how we are ensnared by legal addictive stimulants.  They know that we know.  We know that we know.  Yet, we choose to consume salt, sugar, and fat.  Enough to rock our beds, and not in a good way – with 22 teaspoons of sugar a day and 33 pounds of cheese per year.  As evidence of the horrors, these numbers are truly not appalling, for the very fact that we consume ¾ of a pound of cheese a week when we know we shouldn't  proves how our truths have become distorted.  However, Michael Moss flails his smoking gun at all of his personally identified perpetrators: Coca-Cola, Cheese Whiz, Kraft, Kellogg, Nestle, Cargill, and others.  With the trifecta of psychology, science, and our stomachs, a trap has been laid for the modern American.  However, the fact that Moss' book contains little more than a "food giant" history lesson and health facts that are innate to most, this too is a trap.